web development

FuelerLinx

A comprehensive redesign of the marketing site for corporate aviation's largest jet fuel marketplace, modernizing a 2017 website to match the scale of the platform

ClientFuelerLinx
Year2024
Web DesignWeb DevelopmentAviation SaaSUX DesignResponsive Design

Project Overview

FuelerLinx runs corporate aviation's largest jet fuel marketplace, handling over $3.2B in annual transactions, 120,000+ monthly dispatches, and 5,000+ aircraft. Their public marketing site hadn't been touched since 2017 and no longer reflected the scale or authority of the platform. We rebuilt it from the ground up.

Key Deliverables

  • Information architecture restructured around enterprise buyer workflows
  • Navigation redesigned by audience segment: Platform, Capabilities, Integrations, Mobile, Solutions, and DOD & Warfighter
  • Shift from a generic, dated look to a dark, authoritative aesthetic
  • Real product UI integrated in place of stock photography
  • Mobile-first, fully responsive design across all breakpoints
  • Accessibility considered from the initial design phase, not bolted on after

Results

  • 75% increase in average session length
  • 80% improvement in device performance and load times
  • 100% mobile-first responsiveness across the site