Project Overview
Anaya Vineyards is a family-owned winery in Lodi, California, carrying decades of craft heritage. Their website was a static placeholder with no way to sell online, so we rebuilt it into a full e-commerce platform designed to reflect that heritage while opening up direct-to-consumer sales nationwide for the first time.
Key Deliverables
- Complete brand identity development
- Content strategy centered on family history and winery heritage
- Studio product photography overhaul across 7+ varietals, each with a distinct visual identity
- Full e-commerce platform implementation on Squarespace
- Mailing list and member management integration
- Event promotion capabilities
Approach
We built the site on Squarespace to give the winery’s team a single, self-managed platform for the shop, mailing list, and event promotion — no separate tools or developer needed to keep it running.
Results
- 7+ varietals launched with new studio product photography
- 100% new e-commerce capability, enabling direct-to-consumer nationwide wine sales for the first time
- One unified platform for shop, mailing list, and events, fully self-managed by the winery’s team
