Project Overview
Best Express Foods needed packaging for a certified organic, paleo-friendly snack bar headed for national retail shelves. Most competitors in the category either buried the product story in dense copy or hid the bar behind opaque packaging. We designed a half-clear, half-covered wrap that shows the actual product through the packaging, building consumer trust before the bar is even opened.
Key Deliverables
- 3+ packaging formats: individual wrap, container, and multipack
- Half-clear, half-covered wrap structure showing the actual product
- Bold typography and certification seal placement
- Resealable closure for freshness
- Multiple color directions developed through consumer testing
- Design system adapted across all vendor channels
Approach
The clear panel was intentional — showing the actual bar creates a transparency that label claims alone can’t match. Four color directions were developed and tested with consumers, with one selected through blind testing.
Results
- 3+ packaging formats designed to meet different vendor requirements
- 2 industry certifications displayed on-pack: USDA Organic and Certified Paleo
- 4 color directions developed, narrowed to 1 through blind consumer testing